ENS will be the global passport for the Internet

 The Ethereum Name Service, aka ENS, will likely be one of the first pieces of cryptocurrency technology that a non-expert will use in the coming years. This year, despite the shrinking market, domain names continue to be an exciting value proposition for operators and new users. And the idea is simple: your ENS is your global passport to the reinvented Internet.

 ENS allows people to have a fixed identity across all the apps they use. Everyone is familiar with usernames and logins; with luck, you can have consistent writing across Instagram, TikTok, and Gmail.

 Not only is the Internet's dominant identity system frustrating, but the diversity of usernames - identities that are ultimately controlled by platforms and not by users - has fueled distrust on the Internet. Not to mention the opportunities for scams, scams, and spam.