Why do you need market research and how to conduct it Market research is the process of gathering and analyzing information about your target market and customers. It allows you to understand your buyers' problems, pain points, and desired solutions. With this knowledge, you can create a product or service that they will love. For example, you want to open an ice cream shop. The survey will help you understand which flavor is the most popular and which serving size is the most convenient for children and adults. The market research also provides insight into a wide variety of things that impact your bottom line: ✨ What's trending in your industry and in the eyes of your buyer ✨ Who makes up your market and what their challenges are ✨ What influences purchases and conversions among your target audience ✨ Whether there's demand for the business initiatives you're investing in ✨ Attitudes about pricing for a particular product or service The market research gives you more information from a greater sample size, eliminating bias and assumptions. As a result, you can make better business decisions by knowing the bigger picture. #Pi_Network_SD